URL shorteners are sure to solve some of your problems. As in any other aspect, there is no correct answer here. Because your best option will depend on what you need and what you are going to use it for. In addition, on the Internet, you can find free, simple, and fast applications. You can also find those focused on marketing and analysis with dashboards. And, as if this were not enough, options that allow you to add your own call to action through links.
- 1 What is the feature that makes a good URL shortener?
- 2 Click tracking and analysis – URL shorteners
- 3 Best url shorteners that adapts to your needs
What is the feature that makes a good URL shortener?
In general, a URL shortener takes a long and unwieldy link. Then this makes it shorter and easier to share. For example http://www.example.com/my-blog/2021/my-super-awesome-blogpost-about-squirrels-and-why-they%27re-awesome-too. This link can be converted to https://tinyurl.com/awesome-squirrels.
So what this does is provide a memorable link. And, this, at the same time, allows you to write on a business card. Also, a podcast interview, a print ad, or any other situation. Or, specifically in situations where someone cannot click on a hyperlink.
On the other hand, URL shorteners allow you to shorten long links. In order for these to adapt to the character limits in social networks or messaging applications. However, there are platforms that can give you a hand in this matter. For example, in the case of Twitter, it automatically shortens any shared link. Through its own service called t.co. iMessage automatically hides any link behind a preview. If you are sending files to your friends, you only need to worry about the URL when using SMS.
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Click tracking and analysis – URL shorteners
Among the characteristics of URL, shorteners are the analysis and tracking of clicks. If you share a URL from someone’s site, you won’t be able to find out who is clicking. But, the thing changes when you use a shortener. Because it collects data, for example, the number of clicks a specific link receives. Also, where the clicks come from and what devices people use.
But, remember that the more details an analysis provide, the higher the cost of this service. Free services only perform very basic tracking, compared to premium services. In fact, paid services offer multiple URLs to different people, in different locations, and on different devices.
In this post, we will show you a wide variety of URL shorteners. Some of them will allow you to customize the shortened URLs. So this means that you can use different links in some social media ads. And, this will allow you to compare the click-through rates of your posts. If you have a basic or free plan, this will only allow you to change the last part of the URL. But, the other plans will allow you to access a custom domain.
Currently, there is a wide variety of URL shortening. But, this search was limited to standalone, easy-to-configure services. Polr and Yourls are self-hosted versions that are free. However, the detail of both is that extensive technical knowledge is required to be able to recommend them to other people.
On the other hand, there are URL shorteners that are built into other applications. For example, Ow.ly is integrated into Hootsuite. Here it should be noted that these services are excellent and do not have any problems. However, the operation of these goes beyond what is necessary for what people are looking for.
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Best url shorteners that adapts to your needs
The most complete option
Bitly is one of the most complete URL shorteners that you can find at the business level. Also, if you need to shorten an occasional link, you have the ability to use it without creating an account. All you have to do is paste your long URL into the box located on the main page. Then, you will need to click on Shorten and Next.
On the other hand, this platform stands out for its easy, simple, and dynamic handling. Thanks to the full panel, you will be able to track around 20 data points in real-time. It will even include the location of the visitors, among other organic actions.
If you keep the account free, you can customize 50 short URLs per month. At the same time, you can track click-through rates. And, the reference information, but for 1000 links per month. Without a doubt, it is a very generous plan and could be geared towards small businesses.
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Rebrandly is a URL shortener like any other. But, this platform considers that they mark them obtain value from the personalization of links that refer from the web. Within the free plan, this site offers five custom domains. In addition, it allows you to customize the entire short URL and not just half as in other cases.
For example, Juan Perez could customize his Wikipedia link: en.wikipedia.org/wiki/Bob_Vila to JuanPerez.Tools/wikipedia. And at the same time, a link to your Amazon book can be: JuanPerez.Tools/amazon-book. Therefore, this person could use these links in advertisements, business cards, and more.
In the same way, Rebrandly includes tools to track the popularity of a link. It also allows you to generate QR codes, among other things. Within the free plan, there is a limit of 500 brand links in total. And, around 5000 clicks registered monthly. These features are ideal in the event that you are just starting out and do not need wider accessibility.
Fast and anonymous
TinyURL is a platform that has been in force since 2002. This is because it has a useful interface for times when you are in a hurry. Therefore, it will help you create a short link that will remain active forever. All you have to do is paste the long link, customize the second half of the URL and click create.
To use this tool it is not mandatory to create an account. But, if you create one, you will be able to view a history of all your previously abbreviated links. Also, if you prefer you can subscribe to a payment plan. In order to access other features such as brand domains, ability to edit, and more.
Small businesses – URL shorteners
BL.INK is a site that gives you the opportunity to convert long URLs into short ones. And, at the same time, it allows you to track traffic from your links. Within the site, in the panel, you will see links of trends and general statistics. Also, you can break down the clicks according to the different times of the day. The tags will allow you to visualize the traffic of the links. At the same time, this site is ideal for coordinating and tracking campaigns.
This platform has four different payment options. And, it offers a wide variety of options based on the number of links you need to generate. Also, people with a free account will be able to track up to 1000 clicks per link and at the same time create a custom domain. If you have a company and a platform like Bitly is too much, BL.INK will be your best option.