During the Super Bowl we have been able to watch some ads that have managed to cross the time barrier thanks to the fact that the final result is mythical. The NFL made this event more than just a sports show because in addition to the games, the media shows and ads are the ones that people enjoy the most because some are memorable.
The Super Bowl is perhaps the only event where viewers stay watching the screen even when the ads are running. The broadcast of this show is one of the most watched each year and gathers 100 million viewers around the United States.
In the 2020 edition, the brands paid to the Fox network a total of 5.6 million dollars for just 30 seconds of broadcast. But this price has not always remained in that way, every year it increases little by little and even in 2017 it exceeded 5 million dollars. These ads are worth gold and for this reason they must compensate for all the impact they can achieve in the live broadcast and through the internet.
The objective of each of the brands is not to be left behind and go unnoticed during the 50 minutes of ads that we can watch in the four hours that the Super Bowl lasts. For this reason, the brands that participate with their advertisements in this event look for known faces to represent them and also, they try to include some humor and exciting stories where each of the brands work with the best productions to achieve notoriety.
For this 2021, the celebration of the Super Bowl is marked by the pandemic and has moved to the homes of thousands of spectators. As we mentioned before, the Super Bowl, unlike other events, keeps people from moving from their seats even during ads because they delight us with the best, curious and most expensive presentations of the year.
Some of the recurring brands during the Super Bowl are Coca Cola, Toyota, Pepsi and Budweiser. All these brands has decided instead of advertising itself, to help to find solutions for the situation in which everyone is at the moment due to COVID-19. For this reason, they have donated the amount equivalent to their ads to contribute to the vaccination campaigns and other social problems that have emerged lately.
Top 10 Super Bowl ads never seen before
Watching the broadcast of the Super Bowl event has undoubtedly become a habit that brings together thousands of families in their homes in the United States and other parts of the world as well. Buying snacks like pop corn, soft drinks, french fries and others, will allow you to enjoy the show in the best way.
Next, these are the best ads we have seen where the protagonists were the San Francisco 49ers and the Kansas City Chiefs at the Hard Rock Stadium located in Miami.
Google decided to include an emotional story in its commercial ad where a man uses this brand’s virtual assistant to help him to never forget things that were related to his wife. This ad gives us to understand the great capacity of information that Google has about us.
The Cheetos ad was considered one of the most prominent during the 2020 Super Bowl. Here we can watch rapper MC Hammer with his Can’t Touch This where he has to do some tasks, but he gets rid of doing them because his fingers are stained with Orange.
The day that Super Bowl 2020 was held, coincided with Groundhog Day, this animal predicts if the whether winter will last longer or it will already end. For the Jeep ad, they decided to include Bill Murray to play Phil Connors who starred in the movie Trapped in Time where Groundhog Day is always repeated.
In this ad, Budweiser decided to go for inspirational things and try to break the stereotype of typical American things. During the time of the announcement we were able to watch some situations and characters that reflected the American spirit through heroic attitudes.
During the Super Bowl event in 2020, Spain was placed among the most viewed ads. This ad for Turkish Airlines belonging to the David Mad agency aired during the break of the grand finale and after a while it was broadcast on around 20 worldwide.
MTN DEW Zero Sugar
For this ad, we were able to watch Bryan Cranston playing Jack Nicholson during one of the most recognizable scenes from the movie The Shining to show the Zero “Better than Original” brand of drink in the scenes. In this ad Cranston smashes the door with an ax so his wife can try this drink, but suddenly a wave of blood from the corridor turns into a wave of soda. On the other hand, at the end we can watch Bryan disguised as the hallway twins.
As in previous Amazon ads, in this one we also see Alexa. During the beginning, Ellen DeGeneres and Portia de Rossi wonder: What did people do before they had Amazon’s virtual assistant? After this, we watch how some possible versions of how Alexa would be in the past are presented. Classic Super Bowl ads include some comedy and this works well for the story Amazon was running. This ad could have a good impact on social networks before appearing on television.
In this ad we can watch how rapper Lil Nas X and actor Sam Elliott participate in a dance duel. This has been quite successful thanks to the good feeling they transmitted and got 7% of the talk in the days leading up to the game.
Pringles is a brand that also wanted to be present during the Super Bowl and it did through the animated characters Rick and Morty. In the ad we can watch that Rick and his granddaughter Summer are watching television, but then they discover that they were watching an ad from Pringles instead of their favorite serie and that Morty is a robot that tries to convince them that this brand has the best flavors and their potatoes have many virtues.
Hyundai chose Chris Evans, John Krasinski and Rachel Dratch to be part of this advertisement. In this ad presented at the Super Bowl we watched how they laugh at the Boston accent as they observe how the new assistant that comes integrated in the latest Hyundai model works.