Jeff Bezos was born in Albuquerque on January 12, 1964. His mother, Jacklyn Gise, had Bezos very young, at the age of 17. On the other hand, not much is known about Jeff’s biological father but his stepfather, Miguel Bezos, adopted him and received his last name. After a while, this family moved twice, once to Houston and once to Miami.
In 1986, he graduated from Princeton University where he studied Computer Science and Electrical Engineering. After this, he was able to work in a fiber optic company while after a while, he worked in a Wall Street hedge fund.
Jeff worked in some places that had a lot to do with what he had previously studied, but it was in 1994 that he decided to start his own business. In this way, on July 16, 1995, he created an online bookstore called Cadabra.com. For this independent business, he invested about $ 1,300,000 and Bezos’ parents helped him with this investment.
Jeff, from the beginning was clear about his goals and objectives, but another thing that was also clear to him was that, in a few years, the internet would become a network that would be present in all markets. For this reason, he came up with the great idea of creating an extensive online book catalog where some publishers’ publications are grouped together and where all the public could find the books available in stock.
Like any other business, you always start in a small way and Jeff’s online bookstore was no the exception. In Seattle, Bezos and his wife Mackenzie had rented a house where they decided to use the garage as an office to start the project. In this place they installed three servers that allowed to process the information of the entire website.
Shortly after, Jeff decided to change the name to Amazon. Many people believe that this name was placed by the Amazon River while others believe that it was a positioning strategy because in the search engines of those times, the lists of the web pages were ordered alphabetically.
Amazon became a total success, in those days, a company of this type was something new for everyone. On this page, users had the possibility of accessing more than 200,000 titles through a contact via email, and more than 2,000 daily visitors entered this website.
He was the founder and is currently the CEO of Amazon, the way in which he has run this company for all these years, makes him an American businessman tycoon. Some interesting facts about him are that in 2015 he ranked as the richest man in the world, while in 2017 he was ranked first on the Forbes list.
Forbes constantly makes lists where we can observe who are the richest people in the world. During 2018 and 2019, Jeff ranked first as the person with the most money in the world, with a total of $ 100 billion. On the other hand, his fortune reached the figure of 108,700 million and for this amount he was considered the businessman who has increased his fortune the most during all these times.
The 7 Lessons for Success from Jeff Bezos
Previously, Amazon was just a bookstore, but today, it is considered one of the most famous technology companies around the world. Currently, on this website we can find different categories when making our purchases, for example, digital assistants, supermarkets and large quantities of items for the needs of each person.
Here are the recommendations that Bezos gives us to achieve success:
The comfort zone
Long ago, in the year 1994, Bezos had an executive position in a firm on Wall Street where he managed to be considered the youngest vice president in the entire history of this place. However, he quit this job to open a business that would allow him to take advantage of all the benefits of the internet. Bezos regretted not having participated earlier in the boom that websites were creating.
Before starting the business idea, Jeff read a report detailing a huge increase in web commerce. For this reason, he decided to create a list where there were five items that he considered would sell a lot, these were compact discs, movies, books and hardware and software. In the end, he decided on books because he took into account the great demand that exists worldwide for literature and for all available titles.
Among the names that this businessman thought for his business were Cadabra, Relentless and Amazon. At the end, when he decided on Amazon, some of the reasons were because of the Amazon River, which is considered the largest in the world and because this name began with the first letter of the alphabet and this favored him because the lists of the websites were in order alphabetical.
From the beginning, this website was maintained a great pillar of innovation because at that time, they did not exist as much as this. Some of Jeff’s phrases are: “If you double the number of experiments you do per year, you will double your wits” and “If you have a 10% chance of getting 100 times the dividends, you should take that bet every time. Failure and invention are inseparable twins”.
Stubborn and flexible
On many occasions, some entrepreneurs fail and give up very easily, this is because they do not explore other technologies and trends. On the one hand, if you are not stubborn, you will not be able to try new things to know its benefits, while, if you are not flexible, you will never be able to observe the different solutions that a problem can have.
In any business, the client always has to be the center of the strategies that we are going to create. And this Jeff Bezos website has allowed its users to navigate easily and quickly, through a platform where customers can make their purchases.
Think long term
The most important thing when a person wants to start a business is to keep in mind that patience is paramount in the entire process. Although this is complicated, we should learn to stay the course and avoid panicking. A great entrepreneur always keeps fueling his passion and when he finds something he likes, he follows it until he reaches the final goal.