Creating a brand is the first thing to do when a person wants to start a business. At first, you need to understand why you want to create a product, how people can use it, among others. After we have all these things clear, we have to capture the identity of this project through a logo.
One of the key elements of a brand will always be the logo because it will allow it to be visually identified. In general, logos are always placed in a graphic representation that represents the brand, but many people also choose to put the name of the company.
On the other hand, talking about the etymological meaning of the word logo, this is derived from the Greek word “logos” which means word, therefore, we can say that a logo is a visual representation of a brand and it can be use to stand out from the rest.
The logo of a brand have to be clear and precise, that is why it should include a combination of typographic and graphic elements that communicate a direct message. In addition, this element must have a set of values and associations that give it great value and can transform the vision that the company has.
If what we want is to achieve a logo that causes a lot of impact, there are many things you have to know and understand to be able to develop one, it seems like an easy task but in a certain way it has a small degree of difficulty. When people want to design a logo, some elements can be incorporated and these can vary depending on the purpose. This is why you should know what types of logos exist.
Types of logos
To create a logo for a brand, these 5 types have to be taken into account
Wordmarks
These types of logos are those that are composed only of typography. As examples we can mention Coca-Cola, Fedex or Nintendo where no type of symbol or image has been included.
About this type of design, we can mention that the name of the company is immediately associated with the visual identity to avoid any type of confusion. On several occasions, fonts that already exist are used, but on others, it can be customized according to the needs of the company. We have to analyzed which typography is according to with the concept of the brand.
Monograms
Another type of logo that is used by some companies is monograms. These are made up of two or more letters that make it possible to form a symbol or an image that represents a company. This is of great help when the name is in another language or when they have an international presence.
Pictorial marks
In this case, we are talking about those logos that use an image or symbol, it does not include any name and its function allows you to recognize the company just by looking at the logo. Apple, Nike and Android are clear examples of this.
Abstract logo marks
These are characterized by using typography, images and symbols at the same time and when they are separated they continue working independently as in the cases of WWF, Adidas or McDonals.
The combination mark
Unlike the type of logo mentioned above, the typography and image used dependent on each other. If these two elements are separated, the logo stops working as in the cases of BMW, Pizza Hut or Burger King.
The 10 brands that updated their logos to make them modern
Changing logos is something that many companies do constantly in order to renew their image and adapt to current times. Despite that, when we talk about companies with which we have been related for a long time, a change in their image creates a great impact and that was what happened to Google users.
IHOP
This restaurant chain also decided to make a change to their logo. This became known through social networks and characterized by forming a happy face. In the previous logo it seems that the logo showed a sad face.
Facebook is considered the biggest social network in the world and thanks to its logo it is automatically recognized by anyone. However, this company decided to make a change in its image with a “FACEBOOK” written in capital letters.
Coors Light
Coors Light is the second best-selling beer around the United States and its logo has changed over time, from a vintage look in the 1970s to today’s angular minimalism. In 2015 this brand with the Turner Duckworth design agency designed an update because the owners wanted a simpler, cleaner look.
KFC
The last update of the logo of this company was in 2018. The shape was changed to a trapeze shape and some arrangements were made to the portrait. This logo is bright and welcoming, it is a good choice to represent this fast food industry that has always tried to show hospitality and warmth.
lenovo
During the Tech World event, lenovo presented the new identity of this brand. The company’s marketing director assures that what they wanted to do was make the firm something completely different and for this reason they decided to change the logo in order to convey the diversification of this business with different colors in a rectangle.
DailyMotion
DailyMotion is one of the most used video platforms around the world and is considered the first competition to YouTube because it has 300 million users and also 3 billion views. Thanks to the consulting firm VentureThree, a rebranding process was carried out where workshops and interviews were included to achieve the perfect logo for this brand.
Mr. Coffee
This company was created in 1972 and for more than 40 years it had not made any significant changes. Most of Mr. Coffee’s audience began to get older and the people who made up this company wanted younger consumers. For this reason, an update was made to their logo to the brand and packaging.
Best Western
Best Western is a chain of tourist hotels with global networks around the world. Their growth has increased considerably during the last 10 years and this is the reason why they decided to carry out a redesign in their image and a restructuring in their brand. Everything was done with the consulting firm MiresBall.
Zara
The new Zara logo generated many reactions in the media and of course in social networks. Amancio Ortega presented the new image of this company along with its collection for the spring summer season in 2019.
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